Apple Music is available on a new device today: Sony’s PlayStation 5. It’s the first time the music streaming service has been available on a games console, and means subscribers will be able to play audio tracks, music videos and stream Apple Music’s radio stations from their PS5 – including in the background while they play games.
How big a deal is this? Well, there isn’t much recent data on music listening on games consoles, but our sense is that it’s a niche that is growing, particularly since the Covid-19 pandemic took root. In July 2020, Spotify noted that it had seen a 34% increase in the number of its free listeners who accessed Spotify from their consoles, while their monthly time spent listening on those devices had grown by 81%.
Meanwhile, in December 2020, YouGov estimated that 8.4 million Americans had used their games console to listen to music in the previous six months. While that equated to only 3% of the population, in Germany the percentage was 7%, while in the UK it was 5%. A niche, then, but one well worth exploring, as Spotify and now Apple Music are doing.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…