Supernatural is the VR fitness app that launched in May 2020, licensing music from major labels and charging $19.99 a month for its workouts. It was created by Within, the mixed-reality startup co-founded by Chris Milk, who has a long history of making inventive music projects.
His latest has certainly impressed the biggest player in the virtual reality space: Meta (the company formerly known as Facebook) has just acquired Within, including Supernatural.
“We are excited because our partnership with Meta will have more resources to expand and bring you even more music, more creative ways to workout, more features and more social experiences for VR,” wrote Milk and head of fitness Leanne Pedante in a letter to users.
Supernatural will continue to run independently, according to Meta.
“Together we will also explore ways we can enhance future hardware to support VR fitness apps,” added Jason Rubin, Meta’s VP of Play.
Of note, Meta now owns two of the most prominent music-based VR apps: Supernatural and Beat Saber.