If your nearest tween or teen has been grumpier than usual in recent days… well, there could be plenty of reasons, but Roblox being down for nearly three days could be one of them.
The games platform suffered a lengthy outage that began last Thursday evening (28 October) and lasted until Sunday evening (30 October) before servers started coming back on for players around the world.
In updates posted to its status page, Roblox said that it had identified “an underlying internal cause of the outage”. Carefully-chosen words, both to rule out any rumours of an external hack attack, but also to scotch some players’ theories (amplified by social media) that a promotion by Chipotle to give away $1m of free burritos to Roblox players was responsible. It had started half an hour before the outage began, but it seems that was just coincidence.
What are the costs of this kind of outage for Roblox? In August, the platform’s ‘bookings’ – a metric covering players’ spending on its Robux currency – were estimated as $219m-$222m. Around $7.1m a day, so the near three-day outage is likely to have cost the company (and by extension, after its cut, its developers) north of $21m.