beats in space tim sweeney

As names for radio shows on Apple Music go, ‘Beats In Space‘ is pretty fitting given the parent company’s separate headphones brand.

Kudos to DJ Tim Sweeney, then, for coming up with that name 21 years ago, when the Beats brand wasn’t even yet a twinkle in Dr Dre and Jimmy Iovine’s eyes.

Sweeney created ‘Beats In Space’ as a DJ mix show, and has been broadcasting on college radio for the last two decades. Now he and it have been poached by Apple Music to live on its service as a weekly two-hour show combining a mix from Sweeney and a mix from a guest.

That in turn fits neatly into Apple Music’s recent expansion into carrying DJ mixes on its service.

“After 21 years on college radio in NYC, it felt time to graduate and take the next step to bring things to a wider audience,” said Sweeney. “I still have the freedom to choose the music and guests DJ’s I want for the show, but now I have a team of people to help make that vision a reality.”

His plans include taking the show on the road to Apple Music studios in Los Angeles, London, Paris, Berlin and Tokyo.

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