deezer ceo

Streaming services are launching programs and partnerships with up-and-coming artists left, right and centre at the moment. Every DSP is keen to build relationships with artists as early as possible, in ways that don’t alienate labels of course.

The latest example is a deal between Deezer and the Featured Artists Coalition (FAC) to launch a mentoring program for emerging artists. It’s starting with a ‘Deezer x FAC Masterclass’ for 10 independent artists, which will provide them with a day of seminars and mentorship.

“The curriculum of our Masterclass and the skills we focus on are all geared towards helping artists grow their streams and connect with more fans,” promised Deezer’s VP of global artist relations Nigel Harding.

The news follows Spotify’s recent expansion of its own ‘Fresh Finds’ artist development program.

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