You can’t accuse Mariah Carey of not leaning in to her role as Christmas queen: posting a video this week smashing up Halloween pumpkins while declaring ‘It’s Time!!!!’. Right on cue, ‘All I Want For Christmas Is You’ crept back into the US iTunes Top 200 chart on 1 November.
Carey’s Christmas campaign has a big partner this year too: she has inked a deal with Apple to host a holiday special – ‘Mariah’s Christmas: The Magic Continues‘ – on its Apple TV+ service in December. It’s a follow-up to last year’s ‘Mariah Carey’s Magical Christmas Special‘ which was also distributed through Apple’s video service.
In separate Apple music-events news, the company has bagged an exclusive on ‘Astroworld: Live‘, a performance by Travis Scott at his own Astroworld Festival this year. It will stream globally on Apple Music this Friday (5 November). Billed as “a streaming event”, it marks Apple Music’s continued expansion in its livestreams content – a trend that (see also: Amazon Music, Spotify) is a wider one for streaming services.
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