Charity War Child UK has a long history of partnership with the music industry. The latest example is a new site called The Right To Dance, described as “a music-led fundraising platform rallying the underground music scene as a collective force for good”.
It’s not a donation drive, but rather a subscription service that people will pay £3 a month for, and in return get exclusive events, music and mixes as well as access to merchandise collections designed for the charity.
According to War Child, The Right To Dance is an attempt to combat “donor fatigue and an aging donor base” by trying a new model of fundraising for its work, which focuses on children affected by conflict around the world. The new site went live yesterday (2 November).
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…