There’s lots of news from K-Pop colossus Hybe today, starting with its latest financial results. In the third quarter of this year it generated revenues of 314bn won ($288m), up by 79.5% year-on-year. The company also revealed that its Weverse superfans app grew to 6.4 million monthly active users last quarter.
Meanwhile, Hybe has also unveiled its latest collaboration with Universal Music Group: a ‘Global Girl Group Audition‘ that’s a partnership with UMG’s Geffen Records. The group will be based in the US, but will be put through a traditional K-Pop “training and development system”.
Finally, and most intriguingly, Hybe is getting into NFTs via a partnership with (and investment in) blockchain firm Dunamu, which runs cryptocurrency exchange Upbit. The plans include NFTs based on Hybe’s headline act BTS, which will be distributed within Weverse.
It’s a more positive crypto-related story for Hybe, after last month it had to warn fans about an entirely unofficial and unlicensed ‘Army Coin’ cryptocurrency that had been launched in Singapore.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…