British startup Roxi has traditionally been focused on hardware, selling a device that connects to people’s TVs and streams music, videos and offers karaoke features. Now the company is expanding its offering with an ad-supported app-only version of its service.

It is launching today for Android TV and Fire TV (Google and Android’s smart TV platforms) as well as on UK broadcaster Sky’s Sky Q box. It’s a freemium offering, with Roxi hoping people will upgrade to its £6.99-a-month premium tier.

There is still hardware involved as an optional extra too: a £29.99 karaoke microphone. Roxi says it will give away more than one million of those as a launch promotion for its new service, and is predicting that it will be making more than a million of the devices a month by the end of 2022.

The company has never published user figures for its existing service, but said today that usage has seen a 275% growth in usage and a 38% rise in revenues over the last year.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *