Niantic is the company behind mobile augmented reality game Pokémon Go, as well as other AR titles. Now it is making a new move to try to help other companies build their own AR experiences overlaid on the physical world, with the launch of something called Lightship.
It’s described as “the foundation for Niantic’s products”, now opened up as a software development kit for people to create AR apps for Android and iOS.
The scope for interesting music apps using Lightship is clear from the off: the Coachella festival is already using it with plans that “attendees will be able to experience the show in new, interactive ways”. Meanwhile, WMG is also on board as an early tester.
“Context has always been part of the music listening experience but, AR will enable us to drive that association even further: imagine the sky changing colors when your favorite track comes on or hearing the bassline of a song when you walk near the place where you first heard it,” said its digital boss Oana Ruxandra.
“The use cases for AR and music are limitless and we are so pleased to be on this journey with Niantic.”
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…