UK-based bookings agency Encore Musicians has announced that is is becoming ‘carbon-negative’ by double-offsetting all the emissions from musicians travelling to concerts.
The company says it will be funding the planting of 20k trees by the end of 2022 – one for every booking – and offsetting the carbon footprint of its internal business operations.
“We’re sick and tired of hearing other companies talk about their vague, long-term plans to reduce emissions by 2030. The climate crisis is here, today, and drastic action is needed right now. There is no time to waste,” said CEO James McAulay.
“This isn’t something we’re asking customers or musicians to pay for as an optional upgrade – this is included as standard on every booking, and the cost is footed by Encore.”
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Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…