Mobile advertising startup AudioMob, which has run campaigns for a number of artists and labels, has raised a $14m round of Series A funding.
The round was led by investment firms Makers Fund and Lightspeed Venture Partners, with Sequoia Capital and Google also opening their wallets for it.
AudioMob says it will grow its teams in London and Abu Dhabi, fund further expansion around the world, and develop “more experimental audio technology” with the funding.
“This is our first investment into the audio and advertising space and we are confident that Audiomob will transform audio from an afterthought into a new opportunity to improve user experience, not only as a non-interrupting advertising channel in mobile games but in the whole mobile ecosystem,” said Makers Fund’s Archie Stonehill.
AudioMob recently wrote a guest column for Music Ally about its experience working on a campaign for artist Nas’s latest album.