justin bieber wave

Startup Wave started life as a virtual reality app for concerts and DJ sets, but has moved away from that to become more of a production tool (still with whizzy virtual effects) for livestreams that can be broadcast on YouTube, Twitch, TikTok and other services.

More than two million people watched its concert with The Weeknd in August 2020, and now it has confirmed the next star who it’s working with: Justin Bieber.

His ‘interactive virtual experience’ will stream on 18 November with the promise that Bieber will appear as an avatar “merging gaming, real time motion-capture, and live musical performance”.

The free concert will be aired (and then rebroadcast) on Wave’s own site, as well as on YouTube. The concert is a curtain-raiser for his upcoming physical tour: an interesting sign of the role set-piece livestreams could play in promoting traditional touring.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *