Twitch launches a livestreaming music incubator scheme


Twitch settled its legal dispute with publishing body the NMPA in September to create space to sign licensing deals with individual members. Now it is launching a “livestreaming music incubator program” that will work with emerging artists.

It’s called ‘The Collective’ and will see those artists given education in Twitch’s ‘livestream playbook for music’ then, once they graduate from the scheme, given investment and support by the Amazon subsidiary.

Amazon Music, Discord, DistroKid, Rolling Stone, TuneCore and UnitedMasters are among the partners for The Collective, with an open applications process – although DistroKid, TuneCore and UnitedMasters will also be helping to choose artists for the program.

Rolling Stone and Amazon Music’s role will be to give artists slots on their Twitch shows, while Discord will be teaching them how to use its platform to build their fan communities.

Written by: Stuart Dredge