Utopia Music isn’t just poaching senior executives and acquiring companies. Now the music tech firm is setting out its vision for “reframing the value of music through creator rights”. It has commissioned Midia Research to publish a report explaining what that means.
“A potential future, whereby music making, experiential music, and the image rights of artists and their brand can be packaged and licensed at scale,” is the topline. “Doing so could effectively double the music industry in market value by 2028, versus the picture we see now. We argue that these opportunities are not of the future, they are, in fact, already here – albeit largely unmeasured and, therefore, under monetised.”
There are also some interesting thoughts on how musicians’ rights (and thus income) from these opportunities can be brought into line with those of other kinds of ‘creators’ online.
“The clear value that music is bringing to digital platforms often does not accrue to the creators at a commensurate rate,” it posits. “While this can be because some platforms are reluctant to meet rights holders’ licensing requirements, most frequently it is because the licensing frameworks are not structured in the right way to maximise the return for music rights…”
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…