Superfans startup Fave made its ambitions clear by making Taylor Swift’s Swifties and the BTS Army the first two fandoms supported by its app. Now it is continuing its expansion with the ‘Hooligans’ of Bruno Mars.
Fave has been working with label Atlantic Records to identify some of Mars’ keenest fans and get them involved in its new community from the start, including the owner of Instagram account @BrunoMarsFans.
As with the Swifties and BTS Army, the Hooligans will be able to use Fave to share videos, chat to one another and enter competitions – the first of which had the prize of a trip to a listening party for the new album by Silk Sonic, the duo Mars formed with Anderson .Paak.
“The Hooligans introduce another opportunity for us to create a haven for fans to connect, create, and get rewarded,” said Fave CEO Jacquelle Amankonah Horton, who talked to Music Ally earlier this year for one of our startup files.