You certainly can’t accuse NFTs brand Bored Ape Yacht Club of being slow to explore music partnerships. Last week, it launched a group called Kingship with UMG imprint 10.22PM, but now it has whipped the wrappers off another collaboration: with veteran producer Timbaland.
They’re teaming up to launch Ape-In Productions (AIP for short) which will turn some of the brand’s other cartoon apes into… well, into virtual artists, NFTs, metaverse characters and more.
It’s starting with a hip-hop group called TheZoo with six Bored Ape characters, whose debut single ‘ApeSh!t’ will be released this week. Yes, Timbaland is producing it.
Quite how this shakes out with the existing 10.22PM collaboration remains to be seen: does the fact that TheZoo are launching alongside Kingship strengthen the chances for both virtual groups, or sow potential confusion? And what, we wonder, do the original animated simian music band Gorillaz make of it all?
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