Sandbox

Campaigns :: 17 November 2021 – Slipknot, U2, Emerson, Lake and Palmer, Fred again..


To NFT or ‘knot to NFT? Metal band get cryptically non-fungible Cryptic teaser campaigns, hidden audio snippets and NFTs are all common components in music marketing today – but metal band Slipknot have decided to roll them all up together in one place for maximum impact (and, let’s be honest, maximum marketing topicality). On a...

The full article is available to our subscribers only.
Login

Subscribe

(where there are options for monthly, twice-yearly, annual and trial subscriptions)

Tags: