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Ed Sheeran’s latest partnership is with mobile game Pokémon Go


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Did you know Ed Sheeran has a penchant for Squirtle? No, not an obscure board game or an even more obscure sexual practice. Squirtle is a Water-type Pokémon, and apparently Sheeran “always chooses the Water-type Pokémon as his first partner when he starts a Pokémon RPG”.

That quote comes from an announcement by the creators of mobile game Pokémon Go to herald its partnership with Sheeran. He’ll star in a performance made available in-game from 22 November, playing a six-song set, with a tie-in promotion revolving around Water-type Pokémon in his honour.

It’s part of a wider slate of music partnerships for the Pokémon brand this year, which have already included Katy Perry and Post Malone. The deal is also the latest in a flurry of tech partnerships for Sheeran, whose latest DSP deal was also unveiled yesterday: a live session for Deezer.


Written by: Stuart Dredge