Session is the startup formerly known as Auddly, co-founded by Abba’s Björn Ulvaeus and songwriter-producers Max Martin and Niclas Mollinder. Its focus has always been on metadata and credits, building tools to help musicians input the right data from the earliest stages of the recording process.
Now the company has bagged a £1m grant from two of the companies that have a keen interest in music metadata being as accurate as possible: Spotify and YouTube. Note the word ‘grant’ here: it does not appear to be an equity investment in Session.
The company’s Session Studio software is currently in beta as a mobile, desktop and web app, with plans for its commercial launch on 22 December.
Ulvaeus is keen for other streaming services to also chip in to support the startup’s work. “We’re delighted that two of the biggest DSPs are now supporting our mission, and look forward to other DSPs joining this collaboration,” he said. Ulvaeus also recently launched a ‘Credits Due’ campaign to boost metadata quality across the industry.