Beatport and Microsoft team up for ‘Originals²’ campaign


Microsoft’s involvement in music as a service provider went quiet after its Zune player and ecosystem failed to take off. However, the company remains mustard-keen to work with the music world in other ways, particularly around the use of its hardware and software for music creation.

Witness its new partnership with Beatport, based around its Surface tablet-laptop brand. Called ‘Originals²’ (that’s a ‘squared’ 2 if it hasn’t rendered correctly in your email reader!) it will focus on collaboration between DJs and music makers.

The launch on 2 December will see a “remote back-to-back set” from DJs Jamie Jones (in Miami) and Loco Dice (in Berlin) using Microsoft kit and Beatport’s DJ app – including its new ‘Party Mode’ feature – plans for an educational event for aspiring DJs later that month.

Written by: Stuart Dredge