Pixelynx is the ‘direct-to-avatar’ startup launched earlier this year by electronic musicians Joel ‘Deadmau5’ Zimmerman and Richie ‘Plastikman’ Hawtin, among other co-founders.
It was focused on helping artists and other public figures “digitise their brands into collectible goods for use in gaming and virtual worlds”. Now we know more about its plans to create one of those worlds of its own.
Pixelynx is working with Pokémon Go creator Niantic’s recently-unveiled Lightship platform to build a mobile game based around music, augmented reality and NFTs.
“Players can collect new songs, prizes and in-game assets through gameplay,” is how Pixelynx is describing it. “Via this partnership with Niantic, fans will be able to explore the real world, attending concerts and visiting physical locations to collect NFTs that can be used in-game to unlock rewards and new music.”
The game is due to launch in 2022, and a trailer has been published already:
This isn’t Deadmau5 and Plastikman’s first NFT-gaming rodeo, mind: in May Pixelynx bought virtual land in blockchain game The Sandbox, with the promise of using it to launch “gaming experiences and NFTs” based on their music.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…