Facebook’s music payments take several forms. The most prominent are the licensing deals it has signed with rightsholders and collecting societies for user-generated content including music, although these deals have sparked debate around what data (if any) comes with them to ensure the payments are divided accurately based on the music being used.
Then there are the various Facebook (and we’re talking about the service here, rather than the parent corporation Meta) initiatives around making money for creators, musicians included, such as its ‘Stars’ livestream tipping system.
Now there’s a third: paying musicians to host sessions in Facebook’s Clubhouse-like ‘Live Audio Rooms’ feature. The Information reported that the company is paying artists and other celebrities “tens of thousands of dollars” to host these sessions, trumping the payments being offered by Clubhouse to its top creators.
Noah Cyrus, Anitta and DJ Khaled all hosted Live Audio Rooms in September, according to press releases sent to Music Ally on behalf of Facebook, although we’ll be clear: this is not necessarily proof that they were paid for doing so.
What it does show is Facebook’s interest in working with artists to build buzz around its new feature, whether that’s on a paid or promotional basis.