Twitter is the latest company to explore live video shopping. It has revealed plans for features for people to buy products while watching live shopping streams on the social network, and will be testing them out with US retailer Walmart in a ‘Cyber Deals’ promotion this Sunday (28 November).
There’s also a music angle: artist Jason Derulo will be hosting what’s described as a “30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more”.
This is part of a wider live shopping trend that includes buzzy startups as well as big tech platforms.
We reported earlier this year on funding rounds for rival startups Popshop Live and Talkshoplive, with the former taking investment from funds linked to Scooter Braun and The Chainsmokers, and the latter working with artists including Garth Brooks, Dolly Parton and Alicia Keys.