Epic Games’s musical ambitions for Fortnite just expanded: the company has acquired veteran music games developer Harmonix. That’s the company behind Rock Band and Dance Central among other franchises.
“Harmonix has a track record of creating fun and engaging music experiences designed for everyone to enjoy. As we work to build the metaverse, this expertise is needed to reimagine how music is experienced, created and distributed,” is how Epic Games explained the rationale for the deal. “The Harmonix team will collaborate closely with Epic to develop musical journeys and gameplay for Fortnite while continuing to support existing titles including Rock Band 4.”
Add in the promise from Epic Games VP of game development Alain Tascan that “we will transform how players experience music, going from passive listeners to active participants”, and it’s an enticing prospect.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…