cypress hill nfts

Pick it, pack it, fire it up, come along, and take… an NFT? Yes indeed. Hip-hop veterans Cypress Hill have leapt aboard the non-fungibles bandwagon, in partnership with Primary Wave Music and NFTs startup Unblocked.

It’s making a series of NFTs based around the group’s milestones, with the promise that “some Cypress Hill NFTs will allow fans to memorialize their experience at in real life events” (quite the sentence, eh?) as part of Unblocked’s ambitions to make meet’n’greets, signed merch and even recording sessions with artists part of its offering.

This is part of a wider partnership with Primary Wave, which is planning to bring “a steady pipeline of artists” to Unblocked according to chief content officer Natalia Nastaskin. Primary Wave also invested in the company’s seed funding round in July alongside Dapper Labs, Jay-Z and Shawn Mendes.

The Cypress Hill NFTs will be available here when they drop in December.

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Stuart Dredge

Music Ally's Head of Insight

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