India has been a fascinating market for short-video apps since TikTok was banned there in the summer of 2020. That sparked a surge of launches of local rivals, with Moj, Josh and Chingari among those to have grown rapidly.

In turn, these apps’ use of music roused the wrath of labels in India due to their lack of licensing deals, with threats of legal action leading to a steady flow of agreements being signed.

The latest example is a deal between Chingari and label Saregama, which will now be making its catalogue of more than 130k tracks available in the app.

Chingari was downloaded 50m times in a six-month timespan earlier this year, according to reports. It also recently launched its first crypto token, $GARI, making it the first social app in India to explore that area.

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Music Ally's Head of Insight

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