Spotify is testing a new TikTok-style feed of videos that users of its mobile app can scroll vertically through. It was spotted by tech veteran Chris Messina, whose tweet about spotting the new ‘Discover’ button and feed in his Spotify app was quickly picked up by TechCrunch.
Not only that, @Spotify Discover is basically a pared down version of a TikTok-style feed of vertical music videos (likely using their canvas format) that you can like or skip.#NewSpotify pic.twitter.com/hpOEZ8v9bl
— Messina.eth (@chrismessina) November 24, 2021
The feature seems to be based on the looping ‘Canvas’ videos that artists can already upload to Spotify, although the streaming service has declined to comment bar its traditional “we routinely conduct a number of tests in an effort to improve our user experience: some of those tests end up paving the way for our broader user experience and others serve only as an important learning” response.
Discover could be an interesting new spin on music discovery within Spotify, if and when it rolls out fully.
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