We wrote about Aux in our Q3 Startups Report (which you can read here if you missed it at the time) but now the company is launching in beta. What is it launching? It’s a desktop app for artists designed for storage, file-syncing and collaborating with their peers. The idea is they get 10GB of free storage for their files, with various paid tiers upping that total, and can manage their projects from within the Aux app.
However, the startup is also pitching itself as a business development tool for artists, with a database of more than 300 music companies – initially in the UK – from labels and recording studios to vinyl pressing plants and retailers.
Founder Ben Bowler (formerly of ‘Twitch for DJs’ service Chew) says that Aux is working on its next stage already, promising artists that “AI-driven, customised introductions and recommendations targeted to their music genre as well as their current production skills” are on the way.