At Music Ally, we have a sense of staying within our lane, which is why we focus on knowledge, training and events rather than, for example, launching a glittery pop career to take dancefloors by storm globally. So shame on you, Dua Lipa, for parking your tanks on our lawn and launching an email newsletter! But no, enough flippancy: Service95 is more than just an email: it’s part of a new media brand for the artist that includes a website and podcast.
The focus will be beyond Dua Lipa’s music: “a considered curation of lists, recommendations, stories, information, thoughts, perspectives, and conversations you won’t hear, see, or read anywhere else” is the pitch. “We’ll also be sharing the important work of activists bringing to light causes and complex world issues we should all be talking about.”
The promise of ‘some surprises for you as official founder members’ in a mailout sent to her existing (WMG-run) mailing list should drum up an audience.