#ClassicalMusic TikTok challenge racks up more than 734m views


There’s an interesting trend bubbling on TikTok at the moment, fuelled by the app itself, as it seeks to prove its worth to a growing number of music genres.

Check out the #ClassicalMusic hashtag: admittedly it’s the generic term, but a specific challenge tasking TikTokers to post videos sharing ‘what classical music means to them’ has helped that hashtag generate more than 734m video views. The challenge was accompanied by a new ‘Classical Music’ playlist curated by TikTok itself, plus guest playlists from musicians Lang Lang and Esther Abrami.

Meanwhile, Lang Lang himself played a live concert on TikTok on Friday (26 November), having built an audience of nearly 128,000 followers on the app. Classical labels themselves have been engaging with TikTok and other social / digital services in recent times: watch episode two of the second season of our Music & Tech Springboard Programme, co-created with the BPI, for more on that.

Written by: Stuart Dredge