Fortnite has come a long way since its early days as a 100-player ‘battle royale’ spin-off from a co-op console game, adding more modes including some based on players making their own maps (Fortnite Creative) and socialising without shooting (Party Royale). Now those two ideas are coming together in a new Fortnite feature called ‘Party Worlds’.
“Experiences that are designed as places for players to hang out, play fun mini-games, and make new friends,” as Epic Games explained them. The idea being that developers and also players can create these worlds, with an emphasis on hanging out and creativity. “They shouldn’t center on combat or damage. Party Worlds should have a high focus on self-expression through emotes, sprays, outfit changes, or other mechanics.”
Here’s why this is interesting: it seems clear that Party Worlds could be a good fit for music artists, in the same vein as Roblox experiences are. A label could team up with a Fortnite-savvy developer (or hire one internally) and explore how a Party World could bring a community of fans together, even if it can’t include the actual music. Although perhaps allowing that for authorised partners could be a future step for Epic Games too.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…