Pixelynx is the gaming venture from Joel Zimmerman (aka deadmau5) and Richie Hawtin (who we spoke to about AI-created music in April) – and it’s been making positive noises since it launched earlier this year about helping artists “digitise their brands into collectible goods for use in gaming and virtual worlds”.
They’re building a music metaverse called Musicverse™, where games, music and NFTs collide colourfully. With so many of-the-moment concepts rubbing shoulders, it’s unsurprising that enthusiastic investors got into the mix: the platform has just announced that it’s raised $4.5 million in seed investment from a diverse series of investors. It’s easy to feel uncertain about investment into NFT or blockchainified technology at the moment: a cynicism derived perhaps from the feeling like hype can sometimes drive crypto prices to incomprehensible levels.
However, this is a project driven by two musicians with good track records in music/tech innovation – and all of those hype technologies mentioned are almost certainly part of music’s future in one form of another. We’re looking forward to seeing what Pixelynx produces, and although getting crypto-based games to work is not easy – as Axie Infinity has shown – that doesn’t mean it can’t work if the platform is built well.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…