While artists like Mariah Carey might feel a little aggrieved that their annually-popular Christmas mega-hits don’t get a look-in on streaming platforms’ year-end lists – measurement typically ends before we start to play these sleigh-bell-clad classics – their pain is surely ameliorated by the various playlists featuring their songs that are promoted heavily by DSPs.
Beyond standard Christmassy playlists, Deezer’s Christmas channel has released a “Christmas Flow Mood Wheel” – “an endless stream of holiday-themed tunes that are tailored to your unique taste”. It’s a neat idea, addressing the issue of playlist fatigue that might happen after a few weeks of listening to the same festive hits over and over, and it’ll sit alongside the other adaptive moods in the Flow Mood Wheel. Deezer has also created virtual snow that falls in the app for as long as the Christmas Flow mood is on.
Meanwhile, YouTube Music has got retrospective as the year draws to a close, with 2021 Recap, a Youtube Music app-only experience that is similar to Spotify’s popular Wrapped feature – highlighting “fun, shareable stats, and a personalized playlist to help you relive all your favorite music from the past year.” Users can see their stats, including top artists, songs, music videos, and playlists. There’s also a selection of year-end playlists, rounding up the biggest videos from various genres.
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