The Beatles TikTok

Historic audio interviews of The Beatles – John Lennon, Paul McCartney, George Harrison and Ringo Starr – will be auctioned to the highest bidders as digital NFTs. The Voices of Classic Rock Archive (VOCR), which owns 650 historic interviews of major rock stars from 1964 to 2008, says that “these interviews have not been heard in decades,” and is the first time that “NFTs of rock music icon interviews are being offered to the general public.”

So what are you buying? Well, you can bid to buy an NFT of the audio interview of George Harrison talking about recording Abbey Road, with a starting price of 1.25 ETH (about $5,500 at time of writing, but it could be anything at all by the time you read this). You can listen to a short clip of the interview on the auction website, and the winning bidder gets full access to the interview in the form of a WAV file, plus an exclusive image (also visible on the website).

So… what are you buying? Access to a long-lost audio interview does have value (especially, we expect, to Beatles superfans). But does the winning bidder actually own the audio file, or the words contained within it, or only the NFT to prove they were the person who bought the NFT? As ever with NFTs, this differentiation might – or might not – be meaningful to the purchasing fandoms.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *