Pre-release music promo and sharing service Byta, which raised $1.9m of seed funding in 2020, has produced a new whitepaper that examines how the music ecosystem shares digital audio files and streams. File-sharing of audio isn’t the most glamorous part of the music business, but is an essential framework as music is pinged around between musicians, producers, journalists, labels, media, DSPs, etc – and the report aims to clarify how the industry operates in a space that is highly fragmented, localised and based on individual habits.

Amongst other things, it uncovered that loyalty to a single file-sharing platform is impossible: people tend to choose a way of sharing files, and piece together workflows that fit their specific preferences, using a combination of platforms. Most users just want a simple service that works easily. When sharing music, the preferences around receiving a downloadable file versus a streaming link are changing, but is quite entrenched: certain industry sectors specifically need either streams or downloads.  And, the report notes, “frustrations regarding metadata tend to rile up more emotional responses than nearly every other issue.”

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *