Utopia Music describes itself as a ‘FinTech’ company focused on music, with ambitions to get involved throughout the royalties and associated earnings chain. That now includes getting into the ‘creator services’ space, via acquisitions of two music-tech startups: Rostr and ForTunes. Rostr is the industry database founded by former Spotify exec Mark Williamson in 2019, and is thus now that rare example of an exit for a ‘LinkedIn for the music biz’ startup. ForTunes, meanwhile, is a social and streaming analytics service for musicians: we profiled it for a Tools piece in July this year.
The two acquisitions will be combined into a new creator services unit within Utopia Music – headed by Williamson – with plans to launch its product in 2022. The news follows Utopia’s acquisitions of startups Musimap and Lyric Financial in recent months; a hiring spree growing the company to nearly 180 staff; and its commissioning of a report setting out its vision for “reframing the value of music through creator rights”.
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Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…