groovsense app

Everyone knows that if it’s your party, you put the music you like on the playlist, and if any other guests like it, it’s a bonus. Right? Well, startup GroovSense wants to help people have more democratic gatherings, in a musical sense.

It’s an app launching today that aims to play music based on the tastes of everyone in the room. Or at least, everyone in the room who’s got the app and has it connected to their Spotify or Apple Music accounts – with Deezer, Tidal and SoundCloud to be added soon.

The app isn’t just about aggregating tracks from their personal playlists though: GroovSense claims it can “identify markers of positive or negative expression – for example, whether or not a guest is dancing, and who enters or leaves the virtual perimeter” to adapt on the fly. The startup is hoping that bars, pubs and restaurants will see value in using its app, as well as people holding private gatherings.

It’s an interesting idea, although launching just as the Omicron Covid-19 variant threatens to spark new restrictions on public and private gatherings may be unfortunate timing.

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