Pollstar spends the whole year tracking the global live business, so its annual roundups are a good chance to take the pulse of concerts and festivals. For example, it estimates that the top 100 tours in 2021 grossed $1.67bn, up from $1.22bn in 2020, although still severely down from 2019’s $5.55bn. “In a nutshell, it’s a saga of one full year of box office excellence followed by two years with only one significant quarter of live activity each,” explained the publication.
“And, in many ways, that’s not far off target as the last three quarters of 2020 grossed 71% less than the first quarter alone, while this year was close to the opposite result, with grosses from the first three quarters registering 67% less than sold-ticket revenue solely from Q4.”
Also notable: the top 100 tours averaged 7.7k tickets sold per show, down from 13.4k in 2019.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…