We’ve written about music-creation startup Endlesss regularly since its emergence as a mobile app in 2018, including its recent expansion to the desktop with a £79 app with a built-in £4.49 content subscription. Now it’s switching business models and going “free-to-use”.
Endlesss wants to open up its software to more musicians, who can use it to create ‘rifffs’ alone or in collaboration. But it’s also a setup for the company’s next big idea: moving into ‘digital collectibles’ in the first half of 2022.
Endlesss says it will be launching a marketplace where people will be able to sell the rifffs they’ve created, while also creating an Endlesss Foundation to build a “community-owned, decentralised infrastructure for collaborative creativity”.
The startup has already started exploring NFTs, testing the process of minting these collectibles from a live online jam in April this year, and working with artist Imogen Heap on her first NFT drop the same month.
CEO Tim Exile also recently wrote a guest column for Music Ally setting out his vision for music creation in the metaverse.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…