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We’ve written regularly about companies in the west who are building catalogues of royalty-free music for video creators to license and use in their content.

Now there’s a startup exploring this business in India too. It’s called Hoopr, and it has just raised a $1.5m seed funding round to continue its growth.

“Hoopr plans to monetise various aspects of the creator economy, with a focus on Indian creators,” reported Mint. “We will continue to invest in growing our library and building features on the Hoopr platform across the next 12 months,” said co-founder Gaurav Dagaonkar, a music producer whose company GSharp Media is the parent firm of Hoopr. The company is targeting all levels of creators, from influencers making short videos up to films and ad campaigns.

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