Remember the days when no podcast was complete without an end-of-episode exhortation to give it five stars on iTunes? As the podcasting industry has diversified beyond Apple, we’ve been hearing that less, but it may be due a comeback. Spotify is following Apple’s playbook with the launch of its own five-star rating system for podcasts, at the show rather than episode level. Spotify is already giving podcasters some suggested wording for encouraging listeners to rate them.
The news came as Spotify announced that more than 1.2m new podcasts were published on its service this year, with 80% of them being produced using its own Anchor app. That said, Anchor-made shows accounted for a smaller share – 35% – of the shows popular enough to appear on Spotify’s podcast charts this year.
And in more Spotify podcasts news, the company’s latest acquisition is Australian startup Whooshkaa. It’s a tech firm that “offers radio broadcasters a specialised tool that makes it simple to turn their existing audio content into on-demand podcast content”, which is a clear sign of why Spotify might find it useful. Whooshkaa will be integrated into another of Spotify’s acquisitions, podcast-tech platform Megaphone.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…