Distributor DistroKid announced plans to sell a collection of 10,000 NFTs called ‘Sellouts‘ in November, working with marketplace Nifty Gateway. The collection launched on 15 December, and yes, it has since sold out. In fact, DistroKid says that all 10,000 NFTs, created by artists using its service, were sold within a day of the launch. The distributor had faced a social-media backlash about the plans, as we reported last month.
Talking of social-media music NFT backlashes, Frank Carter & The Rattlesnakes have been getting some forthright feedback on their first NFT launch with startup Serenade. It’s fair to say that the responses to the tweet announcing it are largely negative. “jaysus lads no… how about you don’t… straight up disappointing… Love you guys but this ain’t it… the laziest f*cking nonsense I’ve ever seen passed off as Art… disgraceful on your part” and so on. We’re not dunking on Carter by reporting this: the potential reaction from fans is something all artists considering NFTs need to bear in mind. Explaining how and why they’re doing it, and what steps they’ve taken to make it environmentally sustainable and of genuine value for fans are key.