The jury is still out on just how significant a trend fans investing in music rights will be, but there are certainly plenty of companies trying to make it happen.

The latest is music fintech startup Djooky, which is launching a music rights marketplace called DjookyX. The idea: artists and labels will “auction current and future rights, be it in the song, recording, or both”. The idea being that they will “auction claims for payment arising from the use of their music, and maintain ownership of their copyrights”.

Djooky’s plan is to start with this marketplace, then launch a secondary sales element early in 2022 so that fans can trade the rights they have acquired. Artists including Dominik Jesz, Yuni Marimba, Blad P2A and Loulia Esteves were on board for the launch this week.

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