Radio DJ Charlie Sloth had a big hit with his freestyling-focused ‘Fire In The Booth’ item when he was broadcasting for the BBC. When Apple poached him, he took the format with him.
Now Apple Music is launching six new ‘Fire In The Booth’ sessions recorded in Jamaica, with dancehall and reggae artists Sean Paul, Daddy1, Teejay, Runkus, Zebee and Skilibeng.
The sessions will be made available on a weekly basis, starting today (4 January) with Teejay. Each will be listenable on-demand from Apple Music, and will also be broadcast as part of The Charlie Sloth Rap Show on the Apple Music 1 radio station on Saturdays.
The series will end with a special ‘JA Cypher’ on Apple Music on 15 February featuring a host of Jamaican artists showing off their freestyling skills.
“Fire in the Booth has built a reputation for providing a voice for talented artists from the UK and USA – but my vision has always been for the platform to be truly global,” said Sloth.
“One of the reasons I moved FITB to Apple Music was to fulfil this goal – There is so much talent around the world and we have recently begun expanding to other countries.”
Jamaica has a long and rich heritage in music, but the big music streaming services are fairly new to the country. Apple Music launched there in April 2020, with Spotify following in February 2021.