Among the rare DSPs to not publish their year-end top tens in the first week of December, Indian audio-streaming service Gaana put out its 2021 India Music Trends Report later that month.
Among the stats of note are that the consumption of podcasts grew over 40% over the last year, with ‘music’, ‘motivation’,‘stories’ and ‘devotional’ being the top categories, and that regional Indian language music now accounts for 40% of the total streams on the platform, up from 35% earlier.
The report also boasts that artists such as composer Tanishk Bagchi, singers Neha Kakkar and B. Praak and rapper Badshah had “2X the streams on Gaana vis-a-vis another music streaming app” but in the absence of absolute numbers and the identification of said competitor, that claim will be hard to substantiate.
2021 was also the year when Gaana raised $40m from Chinese tech giant Tencent; published financial results showing narrowing losses but a slowdown in revenue growth; and as this recent piece sets out, saw parent company Times Internet reportedly explore a sale without success.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…