There is growing interest among collecting societies in using more technology to monitor the music being played in businesses and public spaces, and thus collect and pay royalties more accurately.
One of the startups trying to help is Audoo, which has just rolled out its Audoo Audio Meter hardware in bars and clubs in Tokyo, through a partnership with Japanese society JASRAC. The device identifies music playing in the venues and reports it back to the PRO, and the deal is part of Audoo’s global expansion around its £7.2m funding round in December 2021.
Similar moves are afoot in Africa with Nigerian startup Gocreate Africa, which has just launched its own monitoring app Gocreate App in Ghana, following a trial with Nigerian society MCSN. This, too, is part of expansion plans, although in Gocreate Africa’s case that involves a move into distribution with the launch of its Go Distro service.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…