Every time we write about this song, we’re aware we put it on the internal jukebox of thousands of people in the music industry. We’re very sorry.

But yes, ‘Baby Shark’ has reached a significant milestone on YouTube, becoming the first video to reach 10bn views on the service. Bear in mind that this is just the original/official ‘Baby Shark’ music video: the song itself will have been streamed considerably more times.

Having already launched a TV show, merchandise and even NFTs, creator The Pinkfong Company is celebrating the 10bn milestone with a ‘Beyond Infinity’ campaign that “aims to build confidence in fans that anything is possible and achievable”.

So they can do-do do-do-do-do anything? Sorry, again.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *