Hollywood star Issa Rae recently made headlines with an interview in which she criticised the music industry.
“It’s probably the worst industry that I have ever come across. I thought Hollywood was crazy. The music industry, it needs to start over. Conflicts of interest abound. Archaic mentalities. Crooks and criminals! It’s an abusive industry, and I really feel for artists that have to come up in it,” she told the Los Angeles Times.
Now Rae, through a partnership between her company Raedio and Google (brokered by UTA Entertainment & Culture Marketing), is trying to address some of the problems she sees. The Raedio Creators Program will fund four women of colour – two composers and two artists – trying to make their way in the industry.
The scheme will fund an EP for each of the artists which Raedio will distribute (while the artists retain the rights), as well as funding sync projects for the composers. Applications will open in February.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…