BMG is fast becoming the music industry partner of choice for huge investment companies wanting to get into music copyright ownership.
Its alliance with KKR is well established, but now the Financial Times has reported a separate BMG deal with Pimco, another giant financial investor.
“The amount that Pimco has committed could not be determined, but the fund manager is looking to do smaller deals than those of KKR,” reported the FT, noting that Pimco’s wider businss has $2.2tn (trillion) under management.
Pimco thus sits alongside companies like KKR, Blackstone and Apollo Global Management in scale, with these firms competing against music-focused investment firms like Hipgnosis and Round Hill Music, and of course the traditional music industry rightsholders.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…